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Binatone launches nationwide 10% discount promotion to reward customers

Anniversary promotion offers savings on Binatone products at authorised retailers across Nigeria from August 1 to 31.

Adedayo Bankole Johnson by Adedayo Bankole Johnson
August 7, 2026
in Business, National, Nigeria
Reading Time: 2 mins read
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Binatone has launched a nationwide anniversary promotion offering customers a 10 per cent discount on all its products throughout August 2026 as part of efforts to reward loyal consumers and make its household appliances more affordable.

The campaign, organised by Global Appliances Nigeria Limited, the authorised distributor of Binatone products in Nigeria, runs from August 1 to August 31, 2026.

Managing Director of Global Appliances Nigeria Limited, Prasun Banerjee, said the initiative was designed to appreciate existing customers while attracting new buyers to the Binatone brand.

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“This special offer is designed to deepen our bond with both existing and new customers while making our products even more accessible,” he said.

Banerjee described the promotion as a reflection of the company’s appreciation for the support it has received from Nigerian consumers over the years.

According to the distributor, Binatone has operated in Nigeria since 1974, building a reputation for producing quality, durable and affordable household appliances.

The company’s product range includes rechargeable fans, electric irons, blenders, juicers, kitchen machines, fufu makers, yam pounders, air fryers and other home appliances.

Speaking about the company’s air fryer, Banerjee said it offers a healthier cooking option by requiring only a small amount of oil.

He also noted that every Binatone product comes with a two-year warranty, providing customers with additional confidence in the brand.

The discount is available at major supermarkets and electronics retailers nationwide, including SPAR, Justrite, Jendol, Market Square, SIMS, Next Cash & Carry, Prince Ebeano, Sahad Stores, Colors and other authorised dealers.

Banerjee said the company remains committed to delivering quality products, value for money and dependable after-sales service to customers across Nigeria.

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Adedayo Bankole Johnson

Adedayo Bankole Johnson

Adedayo Bankole-Johnson is a journalist at News Velocity NG with over four years of professional experience in media and broadcasting. He has worked with Pleasant Ambassadors Radio and covered major beats including politics, religion, sports, and national affairs. He currently anchors a weekly programme on Petals FM 102.3.

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